Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
to GQ, he responds to the magazine's positive review of the Old Spice ads while wearing a tie ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad
Media Perspective: Media bandwagon rolls in. Let's hope it's a changed model
16 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
reviews, perhaps not yet on the scale of 2009's, but significant nonetheless. In the past fortnight..., is refreshingly open about the "sourcing" review it has embarked upon. Mats Berencreutz, the president of SCA's tissue division in Europe, told me that it's reviewing media, currently with Carat, as it moves towards ... ? Berencreutz also talks about the review creating potentially better outcomes such as "longer ...
Close-up: A new chapter in a distinguished creative career
16 Apr 2010
Does a master copywriter make a master fiction writer? Andrew Cracknell reviews David Abbott's long
Media: All about ... The TV ad market shake-up
16 Apr 2010 | by Alasdair Reid
final findings on this later this month. 2. In January, Ofcom said it was to review whether public ... all of their advertising inventory. This review is to dovetail with a reconsideration of regulations ... . WHAT IT MEANS FOR ... broadcast sales points - Ofcom's proposals on minutage (notably its review ...
Media Forum: Are clients excited by iPad?
16 Apr 2010
A strange and rather worrying mood has overcome the bleeding edge of the technology community. It's neatly encapsulated by the headline above a review in a blog that was once utterly dependable and sound ... seemed to be a sense of weariness. Some reviews pointed out that, as with the iPhone (which features a ...
Media Perspective: Media prepares for the winds of change in commercial TV
02 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
. Meanwhile, Ofcom is busy with its report on pay-TV, while also launching a separate review of TV ad rules ...
Media Forum: Is outdoor a closed shop?
02 Apr 2010
of everything that's going on in the media world currently. It's being driven by a review process, motivated ... review frenzy was motivated by a desire to improve terms. But what clients have ensured is a decline ...
The Work: Private view
02 Apr 2010
here's my review of this week's ads as if I was sitting with my Sky+ remote in hand (for the purpose ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
