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UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom. UM International will work with Ernst Young on its global communications planning, as well as providing full media buying ...
SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
Jones, who has recently been working as a consultant for AOL in the UK, has been hired as part of the chief executive Ashley Highfield s recent strategic review. The regional newspaper publisher saw a pre-tax loss of 144 million last year, and advertising revenue fell 9 per cent year on year ...
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning...of Belgium. Despres also led the recent creative review, which saw Leo Burnett pick up the business after ...
. The Warburtons review is continuing apace, with Abbott Mead Vickers BBDO pulling out of the process and M C ...
Review. He points out the tiny amount of money Facebook earns per user, how rapidly that amount ...
it was right for the Government to take a year to review its communication options and avoid a knee ...
and campaign analytics are just a couple of examples. There is also an ongoing task of constantly reviewing ...
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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