17 May 2012
to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK.
Any change ...
16 May 2012
| by Will Harris
Q: I am reviewing my customer insight division, which, under our previous MD, doubled in size in three years. What does an insight department look like in the social era? And I note that 'foresight' is now the buzz-phrase for insight. Should I rename the division?
Will Harris: I have made a ...
06 Dec 2011
| by Noelle McElhatton
our review of The Marketing Society conference in this week's issue of Marketing).
Other ...
20 Oct 2011
| by Daniel Farey-Jones
Caulfield joined the company in 2010, having previously run his own consultancy.
He has also worked a number of advertising and media agencies including in head of direct roles at MPG and Initiative.
TNT has not appointed a successor and is reviewing the post.
In a statement, TNT said Caulfield ...
16 Sep 2011
Andy Nairn reviews Texas Armoring Corporation
08 Sep 2011
| by Sophie Maden
Regus, the office services supplier, is reviewing its international media planning and buying...The supplier, which provides business suites, temporary offices, meeting rooms and outsourcing services, currently uses MEC Manchester as its UK media agency. The shop has worked on the business since 2008.
Due to expansion, Regus is reviewing its media requirements in the UK, Europe, the Middle East ...
26 Aug 2011
| by Oliver Luft
and review of the practice .
British Gas has entered discussions with consumer bodies over its future ...
03 Aug 2011
| by Katherine Levy
, is unaffected by the review.
PHD won the account in 2008 but prior to that the account had been dormant ...
21 Jul 2011
| by Sara Kimberley
The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole.
Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies.
Dare will create national integrated campaigns for Learndirect using TV ...
09 Jun 2011
| by Matt Williams
The Royal Mail has called a statutory review of its integrated advertising account.