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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

Q: I am reviewing my customer insight division, which, under our previous MD, doubled in size in three years. What does an insight department look like in the social era? And I note that 'foresight' is now the buzz-phrase for insight. Should I rename the division? Will Harris: I have made a ...

Is there a silver lining for brands in the fallout from the euro crisis?

our review of The Marketing Society conference in this week's issue of Marketing). Other ...

TNT Post UK sales and marketing director departs

Caulfield joined the company in 2010, having previously run his own consultancy. He has also worked a number of advertising and media agencies including in head of direct roles at MPG and Initiative. TNT has not appointed a successor and is reviewing the post. In a statement, TNT said Caulfield ...

My YouTube ad of the week: Andy Nairn, Dare

Andy Nairn reviews Texas Armoring Corporation

Regus calls review of its global media account

Regus, the office services supplier, is reviewing its international media planning and buying...The supplier, which provides business suites, temporary offices, meeting rooms and outsourcing services, currently uses MEC Manchester as its UK media agency. The shop has worked on the business since 2008. Due to expansion, Regus is reviewing its media requirements in the UK, Europe, the Middle East ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

and review of the practice . British Gas has entered discussions with consumer bodies over its future ...

Siemens launches global B2B media pitch

, is unaffected by the review. PHD won the account in 2008 but prior to that the account had been dormant ...

Dare and PHD land Learndirect briefs

The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole. Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies. Dare will create national integrated campaigns for Learndirect using TV ...

Royal Mail calls integrated advertising pitch

The Royal Mail has called a statutory review of its integrated advertising account.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.