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Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...

Troubled drugs giant AstraZeneca calls in dual agency support

not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... the UK comms team but would not be drawn on whether the firm s global PR suppliers were to be reviewed ...

When social media turns bad: dealing with negative comments

. However, he claims the debate had the positive effect of amplifying the message. 'We reviewed our ...

Trading places: this week's people moves

years, is to leave the agency later this year. The move follows Tesco's decision to review its 110m ...

L'Oréal hires former BK marketer Power

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

Out-of-town retailers and betting brands escape Portas clampdown

it decided not to impose stricter regulations proposed in a review by retail expert Mary Portas....further review. However, Shapps did agree to the vast majority of the other 30 proposals put forward ... 'm accepting virtually all of the recommendations from Mary Portas's review, but I'm also going that one step ...

United Biscuits splits business into two

spokesperson for the company said: "Like most businesses, United Biscuits (UB) continually reviews its ...

P&G Marc Pritchard: The full WACL speech

pitch, planning session or business review; to be useful to all the people around me. ...

Marketing Guru on... shaking up an underperforming team

When undertaking a review of their marketing department, marketers new to a company need to enlist

Think with Google: Which brands are getting online content right?

and reviews channel? Or can you create an environment where your customers' self-expression creates ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.