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Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its...review in 1998. The Aegis-owned network has since strengthened its relationship with Beiersdorf ... activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Think BR: In whom we trust

memories and current relevance. Review your brand s equities and assets and challenge yourself to breathe ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...

Helen Edwards: Get personal with your brand

review, do it by shifting around the physical packs, not with a diagram. It will reveal surprises ...

When social media turns bad: dealing with negative comments

. However, he claims the debate had the positive effect of amplifying the message. 'We reviewed our ...

Nestlé revamps PR support as protest looms

. What we can say is that it is normal practice for us to review the status of all of our businesses ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

Amy Kean reviews Dollar Shave Club

P&G Marc Pritchard: The full WACL speech

pitch, planning session or business review; to be useful to all the people around me. ...

Water dispenser BIBO calls in Bite to appeal to gadget-loving men

Bite Communications is tasked with ramping up the company s consumer presence by driving a targeted product review programme. The agency aims to target gadget-loving men who want to buy the device for their kitchens. Bite will run the BIBO stand at next month s Gadget Show, which more than 100,000 people ...

Consumer insight: what marketers need to know about the New Type A woman

. 'People are seeking advice on Twitter and other social media, blogs and rate-and-review features ... to Donnelly, positive ratings and reviews on sites like Amazon drive sales of electrical products such as Oral ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.