Domino's readies social media 'reverse auctions'
05 Mar 2012 | by Sarah Shearman
% leap in online sales, aided by low-cost digital marketing. It is currently reviewing its digital ...
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L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...Domino's currently works with Big Communications on its advertising, but it is unclear how the review for the digital and below-the-line work will impact on this relationship. Simon Wallis, the company's sales and marketing director, is expected to oversee the review, having joined the company ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
Burger King has called a review of its direct marketing account....on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ... review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
our review of The Marketing Society conference in this week's issue of Marketing). Other ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
recommendations made in the Bailey Review on the commercialisation of childhood and premature sexualisation ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
David Prideaux reviews Chipotle
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
the next three to five years, only 26% are tracking blogs, 42% are tracking third-party reviews and 28% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
