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Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account
-buying business as part of an ongoing market-by-market review....The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
from an agency review led by the New York office for the vodka brand s global PR and earned media business. An Australian review for all Diageo white and dark spirits was also held and is expected ...
The Jordans & Ryvita Company has called a review of its £6 million ad business.
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review...., is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group ...
New York Bakery Co is looking for an agency to handle its £3 million ad account.
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked off a review of the business last year in a bid to connect with its younger customers. The agency ...
The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...
Beattie McGuinness Bungay, Leo Burnett and Mother were all asked to pitch for the business. The advertising review was handled by ISBA. VCCP has previously worked on the Muller Corner and Muller Rice business but, at the beginning of last year, lost out when Muller held a winner-takes-all pitch between ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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