Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.
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National Grid launches public affairs pitch
31 May 2012 | by John Owens
The review follows six years with Bell Pottinger Public Affairs (BPPA), which was appointed ... Pottinger expected to repitch for the account, which is reviewed every three years. The brief ... areas of energy, climate change and skills. The review came as it was revealed that National Grid had ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...
Tata IT arm TCS puts Fleishman-Hillard brief up for grabs
10 May 2012 | by Matt Cartmell
The company, which is part of the Tata Group that also owns Jaguar Land Rover, currently uses Fleishman-Hillard, which is included in the pitch process. The process is understood to have been launched as part of a regular review of TCS' consultancies. The pure public affairs brief covers the UK. TCS ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
also handles the EDF DM business, which is being reviewed separately in a process that is expected ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
The appointed agency will be expected to handle HTC s social media output across platforms such as Facebook and Twitter. ISBA is handling the review. HTC is currently gathering positive and negative ... of TV campaigns. The social media review follows the recent appointment of Mother to create global ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
Npower has called a review of its £9 million creative and media accounts....advertising, direct marketing and online, in 2009 after a roster review. However, its recent work has mainly ... as the director of customer marketing, is handling the review. She joined npower with a mandate to "rebuild trust ...
RAC kicks off £7 million pitch
19 Apr 2012 | by Anne Cassidy
The RAC is reviewing its £7 million advertising account..... It is understood that the move is part of a wider review by the RAC owner, The Carlyle Group, across all of its business suppliers. The ad review is being run by the US private equity company s procurement team ...
EDF introduces new character as part of Feel Better Energy activity
03 Apr 2012 | by Sarah Shearman
. The production company was Somesuch and Co. EDF is currently reviewing its direct marketing business , while the result of its digital review is expected shortly. Follow Sarah Shearman on Twitter @Shearmans ...
ADT Security launches ad agency search
29 Mar 2012 | by Jeremy Lee
by the review. The company is one of the sponsors of The O2 venue and is billed as its "official electronic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
