Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
and France after an agency review....across Europe. Expedia s agencies in the Netherlands, Spain and the Nordics were unaffected by the review ...
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Tui Travel in comms cuts after business restructure
30 May 2012 | by Hannah Crown
Suzanne Seyghal. Corporate comms director Lesley Allan said: The businesses constantly review their PR ... , they are reviewing the way they maximise their marketing budget and are re-aligning their capability. For example ...
TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R in a process overseen by AAR. The review began in January and was co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
The Canadian Tourism Commission has kicked off a review of its estimated £30 million international
CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
The agency won the account following a three-way pitch handled by Creativebrief. A review of the business , which was handled by incumbent Euro RSCG, launched in January. Beta will be responsible for evolving CityJet's 1m 'Now We're Flying' campaign, launched last September by Euro RSCG. A new campaign ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by the different brochures and reviews on sites like TripAdvisor. "Putting a 20-minute informative DVD ...
Specialist Holidays calls media review
26 Apr 2012 | by Nick Batten
Conrad, the media agency that specialises in the travel industry, has worked with SHG brands for more than four years. Agencies have been invited to pitch after a review of SHG's marketing strategy across all of its specialist brands, which include Crystal, Hayes Jarvis and Citalia. David Jarvis ...
IAG forced to take on bmi baby as airline takeover completes
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith and Emma Powell
IAG's 172.5m takeover of BMI completes today, while the integration of the main BMI airline into BA's operations began last week. Approximately 150 BMI marketing and sales roles are under review as part of the consultation to combine the airlines' operations . Former owner Lufthansa has ...
'Flawsome' brands will win battle for consumers' hearts
20 Apr 2012 | by Nicola Clark
was being reviewed by the organisers', it would be impossible to definitively rule out all threats. 'It just ... . - The triumph of transparency The availability of reviews, leaks and ratings makes it impossible for brands ...
Virgin Atlantic to appeal against BMI takeover
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and marketing jobs are also under review. Virgin Atlantic has confirmed it will bid for all of the available ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
