Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...
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National Grid launches public affairs pitch
31 May 2012 | by John Owens
The review follows six years with Bell Pottinger Public Affairs (BPPA), which was appointed ... Pottinger expected to repitch for the account, which is reviewed every three years. The brief ... areas of energy, climate change and skills. The review came as it was revealed that National Grid had ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to children, following last year's Bailey Review into the subject. The Coke boss praised the recent ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
, despite views to the contrary, there are many examples of good practice out there for you to review ...
Shell in hunt for agency to work on global ad projects
15 Mar 2012 | by Jeremy Lee
, Shell announced a review of its estimated 150 million global media account. The business is currently ...
Revolution: March 2012 features list
06 Feb 2012 | by Kim Benjamin
marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
an Ofcom review. Cameron's response will have set alarm bells ringing in the minds of marketers ... that", was Cameron's reply. Nonetheless, he seemed to rule out an Ofcom review, saying the ads were ... to children while in opposition. Within months of coming to power, he ordered the Bailey Review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
