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Jubilee spirit unites the nation

of national unity. We asked what people thought about activity from Kellogg s, Marmite and Sainsbury's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ... was an acceptable way to celebrate the Jubilee, with Marmite and Sainsbury s gaining the highest approval at 55 ...

Paul Wright steps up to OMG UK role

In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder. Wright will be responsible ...

Asda to roll out in-store summer marketing programme

's in-store activity comes as Sainsbury's hailed its "grassroots" support of the summer s upcoming ...

Sainsbury's squares up to M&S for summer marketing face-off

Sainsbury's is squaring up to Marks & Spencer with its own "summer to remember" push...Sainsbury's "summer to remember" push comes two months after M S launched an ad campaign ... and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ... is why what we haven't done is just put a load of union jacks up in our stores." Sainsbury ...

GB Paralympic football team to miss out on medal because of lack of sponsor

545,892 over the same period. BT sponsors individual Paralympians while Sainsbury is a sponsor ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

.' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ...

Where are the Jubilee commercials?

, Sainsbury's is marking the Jubilee weekend with a festival of music and entertainment in London's Hyde Park ... well with Sainsbury's given its South-East-biased distribution." "There are good examples ...

Sainsbury's rapped by ad watchdog after Asda complaint

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...

Think BR: Understanding big data

retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.