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FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq. What do all these leading...British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq. What do all these leading ... network. And following the success of Sainsbury s network set up last autumn, arch rival Tesco ... and are not used to using them. This is true in retail environments, like Sainsbury s, where shop floor staff don ...

Grayling Group merges Profile with lobby shop

social responsibility work. Diageo, Sainsbury's and Aventis Pharma are among the clients Profile adds ...

Celeb-driven ads generate more news

's Sainsbury partnership with Jamie Oliver was ranked third. Former England cricketer Graham Gooch sustained ...

Celebrity-based ads most likely to hit the headlines

of the other ads in the top five - Coca-Cola, J Sainsbury, and Pepsi. The highest non ...

Focus: Marketing Comms - The faces behind the brand names

balance has been the growing power of the big retailers such as Tesco, Sainsbury s or Asda ... was successful in getting the product stocked in Sainsbury s, Greenalls, Morrisons and an assortment of off ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.