10 Jun 2009
| by Daniel Farey-Jones
LONDON - The audience for 'I'm Running Sainsburys' dropped slightly on its second outing last night
20 Dec 2004
| by Staff,
LONDON – Jamie Oliver is under fire for his latest Sainsbury’s advertising campaign promoting...The latest ad features Oliver and focuses on the value of Sainsbury’s smoked salmon, which has ...
ran on BBC Two, says Oliver has "sold his soul" to Sainsbury's and become a culinary "whore ...
. Jamie has just sold his soul carte blanche to Sainsbury's and turns up wherever they want him. It makes ...
09 Aug 2006
Sainsbury's Bank has updated its website to bring it into line with its supermarket parent's 'Try...the same colour palette and design as the
Sainsbury's site. Agency.com won the business following a pitch. Its website generates 40% of Sainsbury's Bank's new business. A new
microsite, called 'Money made ...
-of-sale advertising from
Leith London to Abbott Mead Vickers BBDO. The agency, which works for
Sainsbury's, devised ...
12 Oct 2005
| by James Quilter
Sainsbury's is to launch a customer magazine which will be tailored to different customer segments...Sainsbury's Fresh Ideas, which will be produced by Seven Publishing,
will be sent to about 1.5m ...
to suit the separate groups. Last month, Sainsbury's launched its £10m 'Try something new
today' ads ...
revitalisation. On announcing that Sainsbury's like-for-like sales had increased by 2.8%
in the 15 weeks to 8 ...
02 Sep 2008
| by Staff
LONDON - Sainsbury's Magazine is relaunching today with a new section offering tips on beating
27 Jun 2007
Sainsbury's is launching a 36-page magazine that it will give away to customers to support its 'Try
13 Dec 2006
| by David Bain, Planning director, Beattie McGuinness Bungay
persona grates and his Sainsbury's ads can jar
more than a little. And maybe it takes more than ...
by Sainsbury's over the
past couple of years. Not so long ago it was the posh shop that had
fallen to earth ...
positioning idea, albeit
dressed in some ugly language, and with it Sainsbury's seems to have
rediscovered its ...
09 Jun 2009
| by Richard Wood
Sainsbury's and Marks Spencer have promoted the value of their heritage in their advertising ...
Years and Persil's Tough but Gentle for 100 Years. Sainsbury's is celebrating 140 years in business ...
S has been a trendsetter by introducing exotic foods, and Sainsbury's claiming it introduced ...
02 Sep 2010
| by Alex Brownsell
Sainsbury's has relaunched its customer title, Sainsbury's Magazine, to give it a 'cleaner, more
13 Aug 2004
| by Rachel Gardner
Sainsbury's has shunned Jamie Oliver in a new-style TV campaign that looks to build its non...with Sainsbury's usual endline: "Making life taste better."
The ad was written by Mark Norcutt and art directed ...
.
It will be supported by a press element in national newspaper titles.
It marks a move by Sainsbury's to allocate ...