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Sainsbury's business show dips to an audience of 1.5m

LONDON - The audience for 'I'm Running Sainsburys' dropped slightly on its second outing last night

Fat lady attacks Oliver for latest Sainsbury's ad campaign

LONDON – Jamie Oliver is under fire for his latest Sainsbury’s advertising campaign promoting...The latest ad features Oliver and focuses on the value of Sainsbury’s smoked salmon, which has ... ran on BBC Two, says Oliver has "sold his soul" to Sainsbury's and become a culinary "whore ... . Jamie has just sold his soul carte blanche to Sainsbury's and turns up wherever they want him. It makes ...

Sainsbury's Bank repositions site

Sainsbury's Bank has updated its website to bring it into line with its supermarket parent's 'Try...the same colour palette and design as the Sainsbury's site. Agency.com won the business following a pitch. Its website generates 40% of Sainsbury's Bank's new business. A new microsite, called 'Money made ... -of-sale advertising from Leith London to Abbott Mead Vickers BBDO. The agency, which works for Sainsbury's, devised ...

Sainsbury's to tailor customer magazine

Sainsbury's is to launch a customer magazine which will be tailored to different customer segments...Sainsbury's Fresh Ideas, which will be produced by Seven Publishing, will be sent to about 1.5m ... to suit the separate groups. Last month, Sainsbury's launched its £10m 'Try something new today' ads ... revitalisation. On announcing that Sainsbury's like-for-like sales had increased by 2.8% in the 15 weeks to 8 ...

Sainsbury's revamps customer magazine

LONDON - Sainsbury's Magazine is relaunching today with a new section offering tips on beating

Media brief: Sainsbury's magazine

Sainsbury's is launching a 36-page magazine that it will give away to customers to support its 'Try

Adwatch: Sainsbury's - 'Spice world'

persona grates and his Sainsbury's ads can jar more than a little. And maybe it takes more than ... by Sainsbury's over the past couple of years. Not so long ago it was the posh shop that had fallen to earth ... positioning idea, albeit dressed in some ugly language, and with it Sainsbury's seems to have rediscovered its ...

M&S and Sainsbury's reminisce

Sainsbury's and Marks Spencer have promoted the value of their heritage in their advertising ... Years and Persil's Tough but Gentle for 100 Years. Sainsbury's is celebrating 140 years in business ... S has been a trendsetter by introducing exotic foods, and Sainsbury's claiming it introduced ...

Sainsbury's re-launches customer title

Sainsbury's has relaunched its customer title, Sainsbury's Magazine, to give it a 'cleaner, more

Sainsbury's invests in TV spot for stationery

Sainsbury's has shunned Jamie Oliver in a new-style TV campaign that looks to build its non...with Sainsbury's usual endline: "Making life taste better." The ad was written by Mark Norcutt and art directed ... . It will be supported by a press element in national newspaper titles. It marks a move by Sainsbury's to allocate ...

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