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Sainsbury's 'taste' by AMV BBDO

Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new...-fareast-language:#0400; mso-bidi-language:#0400;} The ad aims to highlight Sainsbury's commitment ...

Sainsbury's Finance appoints Tangible

LONDON - Integrated agency Tangible has been appointed by Sainsbury's Finance to manage its six...at improving direct sales and cost-efficiencies across all Sainsbury's Finance products. In addition, Tangible ... personalised creative work. Hillary Williams, marketing and customer relations director for Sainsbury ... and leveraging the wealth of data - we look forward to bringing it to market.' Sainsbury's Finance is a joint ...

Sainsbury's 'Christmas' by AMV

for Sainsbury's.

M&S and Sainsbury's reminisce

Sainsbury's and Marks Spencer have promoted the value of their heritage in their advertising ... Years and Persil's Tough but Gentle for 100 Years. Sainsbury's is celebrating 140 years in business ... S has been a trendsetter by introducing exotic foods, and Sainsbury's claiming it introduced ...

Sainsbury's rings seasonal change with mailer

LONDON - Sainsbury's is mailing a full-colour glossy 20-page food ideas brochure to 200,000 Nectar...at Sainsbury s, said: With the warmer weather approaching, we want to recognise that our customers are moving ...

Life after Jamie for Sainsbury's ads

Abbott Mead Vickers BBDO will continue with its price-led advertising campaigns for Sainsbury...The agency's next work for Sainsbury's will be a continuation of its "feed a family for 50" drive to help consumers who are feeling the pinch. Sainsbury's relationship with Oliver was reviewed ... is knowing when to end it. Jamie wants to concentrate on his foundation. Sainsbury's also wants to do new ...

Sainsbury's 'taste the difference' by AMV BBDO

Sainsbury's has launched a new spot for its ongoing Jamie Oliver fronted 'Taste The Difference

Sainsbury's targets shoppers with Taste the Difference mailing

LONDON - Sainsbury's is promoting its premium Taste the Difference food range via a Tullo Marshall...The mailings, which will target 200,000 Sainsbury s customers, include six money-off coupons for Sainsbury s products, a Tasting Notes booklet featuring simple recipes, and the strapline, Take your taste buds somewhere different . In addition, the mailings direct readers to the Sainsbury s website ...

Sainsbury's to focus on in-store activity for Active Kids

LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired...It hired the agency following a competitive pitch process involving several agencies including Wax Communications, the previous incumbent. Sainsbury's claims it has donated more than 52m worth of sports ... the scheme nearly five years ago. Rob Crumbie, Sainsbury's head of sponsorship, said the scheme needed ...

Sainsbury's 'live well for less' by AMV BBDO

Sainsbury's has dropped its "try something new today" strapline in favour of "live well for less

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.