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Sainsbury's Finance appoints Tangible

LONDON - Integrated agency Tangible has been appointed by Sainsbury's Finance to manage its six...at improving direct sales and cost-efficiencies across all Sainsbury's Finance products. In addition, Tangible ... personalised creative work. Hillary Williams, marketing and customer relations director for Sainsbury ... and leveraging the wealth of data - we look forward to bringing it to market.' Sainsbury's Finance is a joint ...

Life after Jamie for Sainsbury's ads

Abbott Mead Vickers BBDO will continue with its price-led advertising campaigns for Sainsbury...The agency's next work for Sainsbury's will be a continuation of its "feed a family for 50" drive to help consumers who are feeling the pinch. Sainsbury's relationship with Oliver was reviewed ... is knowing when to end it. Jamie wants to concentrate on his foundation. Sainsbury's also wants to do new ...

Sainsbury's backs e-commerce site with first campaign

LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk....' on ITV1. Last week, Sainsbury's reported positive annual results , with like-for-like sales up 4.5 per ...

Sainsbury's kicks off digital ad review

LONDON - Sainsbury's has kicked off a review of its digital advertising account...of Sainsbury's digital communications activity. Abbott Mead Vickers BBDO, the incumbent on the creative account and the Sainsbury's Finance digital business, has been invited to take part in the review ... also handled a number of digital communications briefs for Sainsbury's in the past, including a text ...

Helena Lang appointed editor of Sainsbury's Magazine

of Sainsbury's Magazine....seven years as the editor of Sainsbury s Magazine . Lang worked as Robinson s deputy on the title ... . Launched by Delia Smith in May 1993, Sainsbury s Magazine has a circulation of 321,069 and is sold exclusively in Sainsbury s stores with a coverprice of 1.40. Lang said: "Building on the tremendous pool ...

Sainsbury's ad banned following rival's complaint

The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury...they believed only selected toys were available at half price online. Sainsbury's said that the text made ... . It argued the text did not contradict the headline claim of "Right now at Sainsbury's ALL toys are half ... in the ad. It upheld the complaints and told Sainsbury's not to run the ad again in its current form ...

IPA Effectiveness Awards 2010: Gold Award - Sainsbury's

Title: Feed your family for a fiver: how a communications idea helped Sainsbury's through...Client: Sainsbury's Entrant: AMV BBDO Author: Tom Roach, AMV BBDO Contributing authors: Jane ... prices to simple food ideas, the 'Feed your family for a fiver' campaign improved Sainsbury's price ... With the onset of the global economic crisis, Sainsbury's had a problem: the misperception that it was more ...

Sainsbury's stages Christmas Panto for final Jamie spot

Sainsbury's has gone panto with its Christmas ad, which is also the final outing for Jamie Oliver....-production by Stitch. The media plan by PHD includes exposure in press and online. Sainsbury's revealed ...

Sainsbury's appoints Dare to digital ad business

LONDON - Dare has landed the Sainsbury's digital advertising account following a shoot-out against...investments in online marketing by other retailers, Sainsbury's is looking to boost its marketing investment in digital communications in a bid to increase sales and traffic through its online store. Sainsbury's has ... on an ad-hoc basis. AKQA will continue to handle Sainsbury's e-commerce and web-build business. Abbott Mead ...

Hotline: Advertisng watchdog bans Sainsbury's TV ad

The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury

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