06 Feb 1997
| by GILES LURY
When Kevin McCarten arrived at Sainsbury s just over a year ago, he
was hailed as a potential...When Kevin McCarten arrived at Sainsbury s just over a year ago, he
was hailed as a potential ...
s image, he was seen as a man with the kind of
marketing pedigree Sainsbury s needed.
His appointment bucked the Sainsbury s trend to promote from within.
Taking on an outsider was testament ...
05 May 2005
| by by James Quilter
LONDON - Sainsbury’s marketing chief Stephen Nelson has quit the supermarket giant after only 12...was promoted from Sainsbury's trading director to marketing director last May.
Sainsbury's said that it had ...
to joining Sainsbury's, Nelson held a number of roles at Diageo including managing director of Guinness Great Britain and President of Diageo (North America) South West.
Since Nelson's appointment, Sainsbury ...
31 Mar 2005
| by by Lucy Aitken
LONDON - The battle for Sainsbury’s £47m advertising account is down to JWT and the incumbent...the account with Sainsbury's front-man Jamie Oliver approaching national hero status.
Oliver's Channel 4 ...
an extra £220m on school meals in England. AMV BBDO first introduced Oliver as the face of Sainsbury's five ...
06 Aug 2001
| by Staff,
LONDON - A possible merger of the supermarket group J Sainsbury and Boots the Chemist has been...products on sale within certain Sainsbury stores.
He said that they will know within a year ...
08 Apr 2008
| by Staff
LONDON - Sainsbury's is hunting an agency to handle an in-store and point-of-sale summer campaign...latter stages, is being led by Sainsbury s head of in-store Rebecca Singleton. Industry sources claim ...
difference . Sainsbury s, which does not have a retained in-store agency, recently used Live Breathe ...
with Sport Relief. Abbott Mead Vickers BBDO has also created in-store advertising around Sainsbury s Taste ...
11 Nov 2008
| by Miranda Fitzgerald
LONDON - Sainsbury's has rolled out a colour-coded system to promote its own-label range of wines....-coding is displayed on top of the bottle and the front label of all 163 Sainsbury's own-label and Taste the Difference ...
prioritise taste before considering the grape variety or country of origin. Last month, Sainsbury's signed ...
the range each month and promote them via radio and TV appearances. Sainsbury's is also launching a ...
18 Feb 1999
| by IAN DARBY
Sainsbury s has launched a range of colour washing powder tablets
in a move which has beaten...Sainsbury s has launched a range of colour washing powder tablets
in a move which has beaten detergent specialists Unilever and P s own-label tablet launch is backed by a national press
campaign through Abbott Mead Vickers BBDO.
...
13 Oct 2005
| by by James Quilter
LONDON - Sainsbury's is to launch a customer magazine which will be tailored to different customer...Sainsbury's Fresh Ideas, which will be produced by Seven Publishing, will be sent to about 1.5m ...
to suit the separate groups.
Last month, Sainsbury's launched its £10m "Try something new today" ads ...
revitalisation.
On announcing that Sainsbury's like-for-like sales had increased by 2.8% in the 15 weeks to 8 ...
16 Mar 2005
Sainsbury's is to significantly increase the number of in-store pharmacies it has, and has started...to Sainsbury's as it grows its non-food offer.
Deregulation of the pharmacy sector, which could happen ...
16 Jun 2004
Sainsbury's is testing a premium own-brand skincare range as part of its strategy to introduce high...range in the same year.
Sainsbury's declined to comment, but a spokeswoman admitted that health ...
to remove filters
