People moves: Sainsbury's
27 Apr 2005
Louise England, marketing director at music and video retailer MVC, has been hired by Sainsbury
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Sainsbury's top marketers depart
14 Dec 2011 | by Rachel Barnes
Sainsbury's is losing its top two marketers as Mark Horgan, who was yet to take up his post...Horgan as its marketing director after a year-long search. However, a Sainsbury's spokesman said he would ... director of Mastercard s Access Prepaid Worldwide subsidiary, was to join Sainsbury's operating board ... to the position of business unit director for grocery. Harrison-Church, who was the marketer behind Sainsbury ...
Should Sainsbury's be trying something new?
20 Sep 2011 | by Matthew Chapman
Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew...First to go was Jamie Oliver, now it's the slogan. Last week, Sainsbury's, the UK's third ... times have changed for Sainsbury's and that straplines wear out, but ("Try something new today") was a ... unceremoniously.' Huntington claims that slogan was integral to Sainsbury's growth strategy. 'It was about a ...
Sainsbury's celebrates 'record Christmas performance'
07 Jan 2010 | by Joe Thomas
LONDON - Sainsbury's, the UK's third largest supermarket chain, is celebrating a "record Christmas...December, Sainsbury's attracted 24 million customers to its stores in its busiest Christmas on record ... led events, such as Halloween, but also through the relaunch of Sainsbury's website in July. The site ... in categories such as soft furnishings, kitchenware and home electronics. Sainsbury's has also benefited from ...
Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
Sainsbury's and Tesco were standout performers across the grocery retail sector in November...weeks ending 27 November 2010, Sainsbury achieved the highest sales growth of 6.8%, ahead of Tesco (4.1%), Asda (3.7%) and Morrisons (1.9%), said Nielsen. In the period, Sainsbury launched its Christmas ad ... .6% to 30.7% in the period. Sainsbury grew its share from 16.1% to 16.4% in the period. ...
Sainsbury's offer increased as family holds out for more
10 Apr 2007 | by Darren Davidson
LONDON - The CVC-led private equity consortium attempting to buy Sainsbury's has increased its...The Sainsbury board has given its approval to the latest offer from the CVC-led consortium, but warned it was still not deliverable. The Sainsbury family, which owns approximately 18 ... consortium has until April 13 to make a formal bid under a Takeover Panel ruling. Sainsbury s has ...
Direct News: Purina in mail tie with Sainsbury's
08 Nov 2006
Nestle Purina has teamed up with Sainsbury's to launch a direct mail campaign targeting dog and cat...The Purina range, which includes Purina ONE, Bakers, Go-Cat and Felix, will be promoted later this month via a drive using Sainsbury's customers' Nectar card data. The campaign, through Dialogue, comprises two separate mailers, one targeting 100,000 cat owners and the other 100,000 people with dogs ...
Unilever trials targeted colour coupons in Sainsbury's
25 Mar 2008 | by Daniel Farey-Jones
to Sainsbury's customers at the checkout in May....Sainsbury s started its own trial of Catalina Marketing s new system, which prints full colour ads and coupons while customers pay for their shop, last week. The system produces relevant messages ... International and Danone Waters . Sainsbury s has and will be using the trial to drive sales ...
Sainsbury's focuses on non-food with new website
27 Jul 2009 | by Joe Thomas
LONDON - Sainsbury's has re-launched its website, which for the first time allows consumers...' home range as well as branded products. Mike Coupe, trading director at Sainsbury's said that the launch demonstrates that Sainsbury's recognises the potential growth of non-food. We already cover 88 ... presence,' he said. According to Hitwise, Sainsbury's UK internet traffic share dropped below Asda ...
Sainsbury's claims to be 'world's largest Fairtrade retailer'
15 Feb 2010 | by Joe Thomas
LONDON - Sainsbury's has claimed it has become the 'world's largest Fairtrade retailer', following...) that one in every four pounds spent on Fairtrade products is spent in Sainsbury's. Sainsbury's stocks ... , farm workers and farming communities. Gwyn Burr, customer director at Sainsbury's, said: "As ... sourced products at affordable prices." In November Sainsbury's reported that during the 28 weeks to 3 ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
