10 Jan 2012
| by Sarah Johnson, Ben Hall and Georgina Brazier
Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the brand...at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote ...
-running Sainsbury's UK School Games which ran from 2006-2011. The four-day event will run in May and takes place in some of the Olympic and Paralympic venues.
Justin King, Sainsbury's chief executive, said: "Our ...
03 May 2012
| by Matthew Chapman
Sainsbury's has jumped into the increasingly competitive online music market by launching a music...The new service will be hosted on a Sainsbury s entertainment website and provides customers ...
at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our existing range of CDs, games, film and books catalogue."
Sainsbury's created the download service in ...
27 Mar 2012
| by Matthew Chapman
Sainsbury's will help spread the Queen's Diamond Jubilee celebrations beyond London by sponsoring...them for their lighting ceremony celebrations.
Sainsbury's also says it will contact beacon party ...
.
Sainsbury's is already supporting a number of events over the Jubilee weekend, including Sainsbury's Jubilee ...
, where two boats will carry Sainsbury's guests and colleagues.
The retailer is also the lead corporate ...
24 Apr 2012
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
22 Feb 2012
| by Daniel Farey-Jones
The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury...they believed only selected toys were available at half price online.
Sainsbury's said that the text made ...
.
It argued the text did not contradict the headline claim of "Right now at Sainsbury's ALL toys are half ...
in the ad.
It upheld the complaints and told Sainsbury's not to run the ad again in its current form ...
23 Feb 2012
| by Matthew Chapman
Sainsbury's has renewed its partnership with the Aimia-owned Nectar loyalty scheme for a further...The loyalty programme has grown to have 11.5 million active users since Sainsbury's signed up as a ...
-vaunted Clubcard scheme.
Cliona Lynch, Verdict analyst, said: "It is no surprise Sainsbury's want to continue ...
Tesco, whereas with the Nectar card the possibility is there that Sainsbury's can form different ...
12 Apr 2012
| by Matthew Chapman
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby...users to send in their own tips, stories and Sainsbury's product recommendations.
There is also a ...
to the exact stage of pregnancy or child development of its members.
Sainsbury's collects the children ...
".
Sainsbury's is hoping to drive sales with its renewed focus on Little Ones by focusing on hundreds ...
24 Feb 2012
The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury
21 Mar 2012
| by Sarah Shearman
Sainsbury's has reported record sales of Fairtrade products during this year's Fairtrade Fortnight..., chief executive of Sainsbury's, said the retailer had sold 11% more Fairtrade products during this year ...
spokesman said that bananas, which have been 100% Fairtrade at Sainsbury's for five years, are its top selling Fairtrade product.
Sainsbury's claims to sell 650 million Fairtrade bananas, accounting for 4m ...
23 May 2012
| by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
Sainsbury s stores were participating in Brand Match.
It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in ...