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Opinion: A sorry strategy

01 Dec 2008 | by Mark Taylor

is "profoundly sorry" for the Royal Bank of Scotland's woes, in an instant seemingly taking personal ... ? Saying sorry is certainly a positive personal characteristic. It shows humanity and likeness to the rest ... brand, particularly as many of its peers have not said sorry or shown any accountability ...

ITV: sorry if we were arrogant

11 Oct 2001 | by MediaWeek

ITV: sorry if we were arrogant

Evening Standard 'sorry' by McCann Erickson

05 May 2009

The print campaign, created by McCann Erickson, apologises to Londoners for losing touch, taking them for granted, and being negative, complacent and predictable. All of the executions begin with the word "sorry" and use the Standard's Eros logo. ...

Qantas says sorry with free flights

07 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

is one of a range of initiatives we will be launching as a way of saying sorry as we move forward ...

Letter - 'Sorry' shouldn't be the hardest word

16 Mar 2007

this is to say sorry....Not necessarily sorry, this is our fault , but perhaps sorry this has happened or sorry people ... -actively saying sorry in recent weeks. Firstly, John Armitt, CEO of Network Rail, was quoted as offering an unreserved apology following the Virgin train derailment. Second, the phrase we re sorry featured ...

OPINION: Saying sorry will not be enough for Cherie

28 Jun 2002 | by CHARLIE WHELAN, charlie.whelan@haynet.com

'm told Cherie quickly said she was sorry. But unfortunately for her it was too late for that, because ... never liked. Saying sorry will not be enough, just as it won't be enough for Arsenal's England goalkeeper David Seaman, who blundered against Brazil and who can say sorry all he likes, but will get ...

Dome supremo has a sorry PR strategy

06 Oct 2000 | by BERNARD INGHAM

to discuss his PR practices. They are an abomination. But I also feel sorry for him. Political history ... could be viewed as technically in error - for which I am sorry . Instead, he merely said that when ...

Tough guys should never say sorry

15 Aug 2008 | by Anthony Hilton, City commentator on London's Evening Standard

When Paris Hilton - no relation - followed her release from jail with a pledge that she would be better behaved in future, it backfired because that was not what she did.

The Week: Advertising News - Mars says sorry

25 May 2007

Mars has taken out full-page ads in national newspapers that feature its UK managing director, Fiona Dawson, apologising for using animal products in its food. After more than 6,000 complaints from customers, Mars has vowed to change its manufacturing process so that brands such as Mars and Snickers...

Posterwatch: British Heart Foundation - 'Sorry Emma'

15 Mar 2006 | by Patrick Whitnall, Group head, out of home, Starcom Mediavest

It would have been easy to select a brand such as iPod to talk about: its six-sheet campaign shows how a strong brand and TV creative can be extended and enhanced by using outdoor.

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