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BACKBITE

19 Dec 1997 | by CAROLINE MARSHALL

have lost our touch. Or perhaps not. The work for Beck s Beer (sorry, Bier) by what used ...

INTERNATIONAL: WHAT’S HOT IN GERMANY

19 Dec 1997 | by VERONIKA CLASSEN, the chief creative of

, Schmid in Zurich. I am terribly sorry that I can t provide a decent lederhosen campaign for you ...

Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

Elms, the chief executive of CIA, said he was sorry to lose Rimini but explained that the agency ...

BACKBITE

12 Dec 1997 | by CLAIRE BEALE

It s that time of the month again when the advertising industry gets to chuckle at the sorry...It s that time of the month again when the advertising industry gets to chuckle at the sorry mental condition of the nation s consumers. Yes, that monthly comic, the Inde-pendent Television Commission s TV Advertising Complaints report, has arrived, reminding me that there are people out ...

PERSPECTIVE: Love, loathe then envy the status of the Sunday Times

12 Dec 1997 | by STEFANO HATFIELD

, there s three Moneys and no Sport in mine. I m sorry sir. It s difficult, I m telling you. You possibly don...How do you read your Sunday Times? Do you enjoy a prologue with your lovely local newsagent? Um, there s three Moneys and no Sport in mine. I m sorry sir. It s difficult, I m telling you. You possibly don t begin with a frantic search for the Leeds United match report, or a skim of Business to see ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

12 Dec 1997 | by WINSTON FLETCHER, chairman of the Bozel

- sorry, recycling - any of these Great Old Ideas, feel free. I doubt anyone else will read this silly ...

MARKETING MIX: SOAP BOX - Differing media species are still evolving breeds

11 Dec 1997 | by ED BASSETT

boys make it (sorry girls), if as the report suggests, the ad world has no real penetration value ...

MARKETING MIX: One freaky coincidence too many

04 Dec 1997 | by JULIAN LEE

, new sandwich bars etc. Well, don t feel too sorry for Chris Arnold, the new creative director at STH...You know the trauma of a new job: adjusting to a new route to work, new colleagues and clients, new sandwich bars etc. Well, don t feel too sorry for Chris Arnold, the new creative director at STH - which apparently no longer stands for Sheard Thomson Harris. The through-the-line agency has ...

MARKETING MIX: HOBBY HORSE: Frustrating the customers is not a good sales ploy

04 Dec 1997 | by CLARE BROADBENT

d like to buy that desk. Him: (Looking in computer) Sorry, that desk is out of stock. Me: I ll pay for it now and you can deliver it. Him: No sorry, the store s policy is cash and carry so you pay for the goods when you take them. Me: Well, can I order the desk then? Him: No, sorry ...

PICK OF THE WEEK

28 Nov 1997 | by NICK JOHNSON

. No joy (sorry, Mrs Dimmock). All the same, I can t see this ad without getting a lump in my throat...Karen Yates chooses Delaney Fletcher Bozell s talking heads commercial to promote the profession of teaching: After I saw this ad, I tried to remember the name of even one teacher who had inspired me. No joy (sorry, Mrs Dimmock). All the same, I can t see this ad without getting a lump in my ...

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