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Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

of his crisps and writes Sorry, Gary . Following a global realignment of Pepsico advertising ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

18 Dec 1998 | by MAIRI CLARK

(sorry, youngsters) who would do our jobs for less money, work all 24 hours of the day - and like it ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

Coca-Cola, Atlanta, how may I help you? Hello, I m a journalist from England trying to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ...

MEDIA: By misreading its readership the European set its own fate

11 Dec 1998 | by MAGGIE BROWN

There s no joy in seeing a newspaper close, even when it s a basketcase. I m sorry that financial reality is about to blot out the European even as the single currency is about to be ushered in. I ve followed its Houdini-style escapades over the past eight years, and marvelled. But nothing ...

CAMPAIGN DIARY: Sorry BMP, but the VW work doesn’t add up ..

04 Dec 1998

Staff at BMP DDB need to brush up on their maths if a recent ad for the VW Golf is anything to go by. The series features unassuming members of the public holding signs revealing their true natures. For example, a fisherman carries a placard saying I feel sick and a severe-looking female shopper reveals...

MEDIA: Making untimely TV predictions is a costly business

03 Dec 1998 | by RAYMOND SNODDY, media editor of The Tim

to saying sorry. What is now clear is that Gyngell paid the price for his savvy and knowledge ...

CAREERS: The Secret Diary of Brian The Brand Manager

03 Dec 1998

to admit defeat. I m sorry I don t know what dan a barrel means, I said. A look of contempt spread ...

DESIGN CHOICE: POLO

26 Nov 1998 | by CAROLINE BEVAN, Head of EPOS, William R

additions to the range, it must be making a mint. Or a packet. (Sorry.) ...

BBH pair leave to set up new shop

20 Nov 1998 | by CLAIRE COZENS

of BBH, said: I m really sorry that they ve decided to go but they wanted to do their own thing. We ...

CAREERS: The Secret Diary of Brian The Brand Manager

12 Nov 1998

position to say, Sorry I don t think you need me anymore, I ll just slink off quietly now to the back ...

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