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DESIGN CHOICE: The Dodo Pad

-boss. We met to discuss details, never my strong point, and I tipped my file notes on to the desk. Sorry...I am currently organising a bash on behalf of my best friend, who also happens to be my ex-boss. We met to discuss details, never my strong point, and I tipped my file notes on to the desk. Sorry, I said, I know I look disorganised, but it ll be all right on the night. I am a chaotic ...

MEDIA CHOICE: Toon FM

are massive consumers of commercial radio. Nearly three-quarters of under-15s toon in (sorry!) a week ...

ANALYSIS: High Court ruling may be too little too late - The High Court has thrown out government plans to introduce the EU tobacco ban a year early. Ian Darby reports on the reactions

with the government. Sadler said: We re very pleased with the ruling. We re only sorry that the situation arose ...

MARKETING MIX: Book of the week

of the book you begin to feel sorry for him as the unending pressure of a need to perform for bonuses grows ...

PROFILE: A man of vision - Scott Menneer, Consumer marketing director, BSkyB

always remembers to say please, sorry and thank you. There are sure to be more trips to hell ...

DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

holes. Lots of little boxes. Saturation bombing. Binned. (Sorry, but I did notice it). Ah, I ...

TELEMARKETING: ’Warm calling’ builds results - Personalised and flexible approaches are proving to be an alternative to ’cold calling’ Robert McLuhan reports.

. A pitfall is to call someone and then be unable to deal with queries. If you have to say, sorry ...

Coke furore fails to shake it from top of big brands

-Cola s chief executive, told consumers that the company was sorry for not being more forthcoming about ...

OPINION: Profile - Mike Lazenby, Marketing director, Nationwide Building Society - Nationwide coverage

. They got a bit annoyed - but I ve always worked on the policy that it s easier to say sorry than to ask ...

Texaco brings in HHCL for pounds 10m branding role

that the company was sorry to part company with IMP, but that HHCL had a passionate belief in brand ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.