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CAMPAIGN DIRECT: ISSUE - BBC WEBWISE. BBC pulls out all stops to make internet accessible. The BBC’s campaign to promote net skills brought an enthusiastic response. Mairi Clark investigates

feel sorry for the characters was vital to the success of the campaign. The idea was that you really ...

TELEMARKETING: TEST THE LINE - Customer service lines can be informative or irritating, Campaign tried five

viewing card? Caller Sorry, I don t have it, I m at work. Operator OK, your postcode ...

TELEMARKETING: THE FUTURE ON THE LINE - The telephone is what made direct response marketing possible. But the voice response channel is now being challenged by the internet and digital TV, Ken Gofton says

over the internet and then phones the next day to change his mind, doesn t want to be told, sorry ...

Platform: Committees are the bane of PR’s creative purpose - When so much in PR depends on our ability to think, why are we so obsessed with constraining committees, asks David Heal

their days from one slot to the next. Sorry, I m in meetings all day, but the committee s next week ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

about the whole sorry affair. ...

CAMPAIGNS: Judge and Jury - Dallaglio should have been better prepared for the media circus

for a few minutes, suitably contrite, but luckily without scrawling sorry on his hand. But some ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH JASON HOLLAND

. Not my boil in the bag really (sorry). Channel 5 has a hard act to follow, with the Channel 4 ...

WCRS 1979-1999: 20 things you never knew about WCRS - Sooty is in charge of the job interviews and the head of typography is wearing his wife’s G-string. Amy Smith reveals all

and said: Sorry, Sooty thinks it s shit. 13. Amy Smith, marketing director, keeps her drum kit ...

HHCL & Partners lands pounds 10m Texaco account

. Mick Jones, Texaco s marketing manager, said: We are sorry to be parting ways with IMP. The agency ...

Texaco brings in HHCL for pounds 10m branding role

that the company was sorry to part company with IMP, but that HHCL had a passionate belief in brand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.