to remove filtersMARKETING MIX: Book of the week
28 Oct 1999
of the book you begin to feel sorry for him as the unending pressure of a need to perform for bonuses grows ...
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Union lands pounds 15m Halifax bank brief
03 Dec 1999 | by EMMA HALL
on the account featured people using imaginary telephone handsets. McAteer added: We are sorry ...
Lloyds TSB splits with Lowes due to global HSBC clash
17 Sep 1999 | by ELEANOR TRICKETT
added: We re sorry to lose Lowe Direct. It s made a significant contribution to our business over ...
Private View
09 Jul 1999 | by JOHN DEAN, a creative partner at Partne
glimpses of, among other things, what Scotsmen wear under their kilts. Sorry, I think you ll have to show ...
CLOSE-UP PERSPECTIVE: Good and bad ads for banks: assess in just ten minutes
25 Jun 1999 | by CAROLINE MARSHALL
of all their miserable employees - sorry, customer-facing staff - believes. Seen ...
OPINION: Profile - Mike Lazenby, Marketing director, Nationwide Building Society - Nationwide coverage
24 Jun 1999 | by MARK TUNGATE
. They got a bit annoyed - but I ve always worked on the policy that it s easier to say sorry than to ask ...
TELEMARKETING: TEST THE LINE - Customer service lines can be informative or irritating, Campaign tried five
18 Jun 1999 | by LARRY BARKER, executive creative direct
viewing card? Caller Sorry, I don t have it, I m at work. Operator OK, your postcode ...
TELEMARKETING: THE FUTURE ON THE LINE - The telephone is what made direct response marketing possible. But the voice response channel is now being challenged by the internet and digital TV, Ken Gofton says
18 Jun 1999 | by KEN GOFTON
over the internet and then phones the next day to change his mind, doesn t want to be told, sorry ...
INTERACTIVE: PRIVATE SURF WITH CHARLIE DOBRES
02 Apr 1999 | by CHARLIE DOBRES, managing director of Sh
companies need to learn that. Sorry if this sounds harsh on Barclays, but they turned me down ...
PRIVATE VIEW
05 Mar 1999 | by ROBERT CAMPBELL, a creative partner at
, this bar is considered a breakthrough concept. But I m sorry, it s not. And consequently the ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
