to remove filtersPROFILE: Marketing magic - Harry Potter, Trainee wizard, Hogwarts School of Witchcraft and Wizardry
15 Nov 2001 | by ALEXANDRA JARDINE
Lord Voldemort - sorry, You Know Who - here and the early death of Harry's parents. His creation ...
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EDITORIAL: Financial hurdles render marketing an impossible job
22 Nov 2001 | by CRAIG SMITH, Editor
A raft of proposed regulation from the Financial Services Authority ought to have marketers from all sectors of industry sympathising with their financial services peers, but two other developments make it hard to feel too sorry. The first is a report by the Citizens' Advice Bureau ...
MARKETING MIX: Sorry ladies, this bit of Scots beef is already taken
01 Nov 2001 | by SUZY BASHFORD
An ad campaign for Quality Meat Scotland promoting Scottish beef is apparently causing quite a stir north of the border. Housewives all over Scotland have ditched their posters of Sean Connery in favour of a new national icon: Glen, the face of Scottish meat. Allegedly, after TV ads by...
MARKETING MIX: Agency players' missed chance of football glory
23 Aug 2001 | by MARK KLEINMAN
that it was a sorry sight which greeted staff when the teams arrived back at their London agencies last week ...
DIRECT: News in brief
16 Aug 2001
Volkswagen has apologised for its latest direct mail campaign, which involved sending consumers an envelope marked 'Suspicious Package'. The mailing, which went out in the aftermath of the Real IRA bomb explosion in Ealing, west London, provoked an outcry from recipients. VW said last week it was sorry ...
OPINION: CRM programmes must show a deep understanding of people
02 Aug 2001 | by DRAYTON BIRD, who runs the Drayton Bird Partnership
gave is wrong, sir." Insisting that he knew his own address didn't help. "Sorry, sir, we can only ...
MARKETING MIX: TalkSPORT links with Discovery to reel in the public
12 Jul 2001 | by TANIA MASON
render it more than a little cod, sorry, odd. The deal was negotiated by Jason Trout, sales ...
MARKETING MIX: TalkSPORT links with Discovery to reel in the public
12 Jul 2001 | by TANIA MASON
render it more than a little cod, sorry, odd. The deal was negotiated by Jason Trout, sales ...
BRAND HEALTH CHECK: Railtrack - Can Railtrack ever win back the public's trust? Public resentment of Railtrack inefficiency has now been backed by an official report attacking the firm for its complacency
28 Jun 2001 | by MATTHEW ARNOLD
also merit a look. Railtrack has advertised only rarely, most recently with its 'Sorry Is Not Enough ...
BRAND HEALTH CHECK: Railtrack - Can Railtrack ever win back the public's trust? Public resentment of Railtrack inefficiency has now been backed by an official report attacking the firm for its complacency
28 Jun 2001 | by MATTHEW ARNOLD
also merit a look. Railtrack has advertised only rarely, most recently with its 'Sorry Is Not Enough ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
