to remove filtersOPINION: Marketers must have intelligent online approach
21 Nov 2002 | by LAURA MAZUR, a business writer
't measure the results of their e-mail activities. As for that sorry 35% who still don't understand how ...
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NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
.emmerdale.co.uk. "Sorry, Emmerdale's official website is currently unavailable. But don't forget to watch every night ...
NEW MEDIA: SPOTLIGHT ON ONLINE MEDIA SALES - Should internet media owners only sell space on their sites?
08 Nov 2002 | by ALASDAIR REID
When the Flextech media sales division, IDS, pulled out of third-party online sales last month, it was not hard to find hardened members of the digital community nodding sagely and sucking their teeth. Here, surely, was another sorry tale of the troubles you can bring upon yourself if you ignore all that wise ...
MEDIA CHOICE: John Ahern, the head of UK sales at RTE, picks Monster.co.uk's advertising around Ireland's recent World Cup matches
14 Jun 2002 | by JOHN AHERN, head of UK sales at RTE
to stand his ground and refuse to say sorry. No matter how many months you spend planning a campaign ...
NEW MEDIA: SPOTLIGHT ON MINI - Mini employs the innovations of the web to promote its own. Alasdair Reid investigates the success Mini has found using internet advertising
14 Jun 2002 | by ALASDAIR REID
the Mini through loads of hazards - and all to get to the chip shop. Traffic (sorry, there's really ...
A sad day for Punch as it closes for the second time
30 May 2002 | by Staff,
will hope by this means to continue breaking important stories. I feel sorry for the team at Punch. It is a ...
PERSPECTIVE: Awards exist for the benefit of many, not to fuel inflated egos
05 Apr 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
'm confident it would still win in the original format - this sorry episode serves to mark the pair ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
