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McDonald's says sorry to veggies as Gucci gets in a bit of an ethical twist
07 Jun 2002
When sorry seems to be the hardest word, a cheque for $10m can help. That is what McDonald's found this week, as it issued an apology to Hindus, vegetarians and others for failing to tell them that its fries were not strictly vegetarian. As well as making the $10m payment, which will go to Hindu ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
