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TFM PREVIEW: Technology helps reach consumers - The Technology For Marketing 2002 event will showcase more efficient ways of interacting with customers

on their web site. All too often their answer is 'Sorry, you need to call a separate department', he explains ...

PERSPECTIVE: IPA's Shared Beliefs raises a question of principles or parody

will spare you the pain. I'm sorry IPA, but, as someone would never say in a L'Oreal ad, I just don't think ...

OPINION: Making money for shareholders beats counting and spending it

on guessing - sorry, forecasting - cash flow years into the future. Professor George Day of the Wharton ...

OPINION: Would a crystal ball tell us with certainty what 2002 will bring?

- that junk, sorry direct, mail will continue to increase and that Microsoft will announce even more ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.