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ADWATCH STARS OF 2003

. Despite the nerve-jangling song and dance numbers, one has to feel slightly sorry for 11 88 88, which set ...

PRIVATE VIEW: Jonathan Burley is the creative director at HHCL/Red Cell

know that to diss the AMV massif (sorry, stuck in McD Street Jive) is to bring down the wrath of Mr ... slapping "Better than botox for furrowed brows" on to a red background and hoping it'll do? Sorry, Peter, I ...

PERSPECTIVE: Global advertising alone can't rescue McDonald's

be to concentrate everything behind one meaningless throwaway phrase ... sorry, giant promotional thrust.

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

unique and motivating stuff there is to say about their ships. But, I'm sorry, floating watches, balloons ...

PRIVATE VIEW: Tony Davidson, the joint creative director at Wieden & Kennedy

of these is remarkable and original, so sorry if this feels a bit bleak.

INTERNATIONAL DIRECT MARKETING FAIR: DM shops make a fashion statement

through internet shopping? Slightly naff," says managing director, Emmanuelle Cadji. "Sorry, but it is ...

Screwfix responsive posters target trade

A range of A3 ads, created by WWAV Rapp Collins West, will appear in male washrooms across the UK at Granada service stations and a few independents. The campaign uses a humorous approach to raise awareness of the 6,000 products available in its catalogue. One execution reads: "Dinner ladies: Sorry luv ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.