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Calling card creative rebounds on Telewest Broadband

The mailing promoting Telewest Broadband, which went to 600,000 addresses, was styled to look like a calling card with a "Sorry we missed you" heading. In a piece of text that ran "We were going to pop round on 9-11-04 to switch your internet connection to broadband", the date was printed in type ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.