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Creativity is vital to PR's survival

But this so-called PR renaissance may be a mirage, built less on bringing greater value to the marketing mix than on being the default mechanism for big companies straining to enhance returns on their traditional marketing investments. If that's true, the PR business may be destined for the same sorry fate ...

Baker leaves Sky for family-based development fund

for the business and is a much respected and loved colleague. "We are sorry to see him leave but wish him all ...

If you must use a viral site, at least make it brand-consistent

Max, which, sorry, will always be a stodgy office equipment supplier, and the singing of "Conspiracy ...

Media: Russell Davies

copywriter at Bartle Bogle Hegarty. (He wanted me to say Cannes Grand Prix-winning copywriter, but I'm sorry ...

Opinion: On the Campaign Couch ... with JB

of the viewing audience. So, yes. Sorry to take so long about it. I absolutely agree with you. Q: I'm a ...

The A List 2007. (7 of 12)

and The Funday Times). Breakfast radio show: Today. What car do you own?: Lexus RX400h (sorry, Ken) and a ...

Critique: Direct Mail - Nick Platt and Barney Cockerell, joint creative directors, WWAV Rapp Collins London

will help you enlighten your salesforce? Sorry, but it just doesn't fit. It looks like someone got a job lot ...

Yahoo! Big Idea Chair: Clift contemplates

idea for the future in any field That's too hard, sorry. - The Yahoo! Big Idea Chair shines a ...

The Work: Private view

to Baxters (4). It's a TV ad with someone sitting in a field telling me that Baxterzzzzzzz ... Sorry, nodded ...

BBC response: praise and disappointment at Grade's departure

make him a strong candidate for the job. We're sorry to see him go but wish him the very best ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.