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Mars has taken out full-page ads in national newspapers that feature its UK managing director, Fiona Dawson, apologising for using animal products in its food. After more than 6,000 complaints from customers, Mars has vowed to change its manufacturing process so that brands such as Mars and Snickers...
LONDON - Mars UK has apologised to consumers in the wake of its decision to introduce animal by-products as ingredients in its Mars and Snickers bars, but has stopped short of making other items in its confectionery range, including Twix and Bounty, suitable for vegetarians.
The first rule of crisis management is to show you care, and one of the best ways of doing this is to say sorry.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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