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Opinion: A sorry strategy

Amidst the financial turmoil and with the British economy on the brink of recession and government bailouts on their way, Sir Tom McKillop, Chairman of beleaguered bank RBS, made a very public apology about the bank's financial situation in an attempt to restore confidence.

Tough guys should never say sorry

When Paris Hilton - no relation - followed her release from jail with a pledge that she would be better behaved in future, it backfired because that was not what she did.

Sky sorry for demanding payment for 'free' service

LONDON - Sky has apologised for an administrative error that resulted in letters demanding money being sent out to about 50 elderly and vulnerable people, who had signed up to a digital switchover scheme to receive free set-top boxes.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.