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Opinion: A sorry strategy

is "profoundly sorry" for the Royal Bank of Scotland's woes, in an instant seemingly taking personal ... ? Saying sorry is certainly a positive personal characteristic. It shows humanity and likeness to the rest ... brand, particularly as many of its peers have not said sorry or shown any accountability ...

Dodds quits OgilvyOne to join Proximity

: "We are sorry to see Mike go, he has made a huge contribution to this agency, and we wish him all ...

French car brands lack va va voom as they fail to impress British owners

don't like about it. 3. Toyota Yaris Verso (2000-2005), 97%. "The best we've ever had. Sorry ...

Desert Island Brands - Pepe Parra

tastes Pepe -- sorry to say if anything is washed ashore it s more likely to be a bottle of Rioja 2001 ...

Sorrell and Levy trade barbs over Google partnership

of an Achilles heel when it comes to technology. Levy hit back at his rival: I m sorry Martin said ... , I m an engineer, and you can see the difference. I m pleased with what we have done, and I m sorry ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.