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Back to basics

10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing

. Sorry if that's teaching you to suck eggs. But in a world of buzzwords and barfmail, it's easy to forget ...

Qantas says sorry with free flights

07 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

is one of a range of initiatives we will be launching as a way of saying sorry as we move forward ...

Think BR: China - obstacles and opportunities

28 Oct 2011 | by Jeremy Rainbird

of buying a car, without some kind of brand knowledge and driver (sorry) and this needs to be developed ...

Opinion: Letters of the Week - RIM's BlackBerry meltdown was the opposite of good crisis comms

28 Oct 2011

The cast iron rule in disaster comms is to tell customers what's happened as soon as you know anything. All RIM needed to do was to post a message that it was aware of the problem, was sorry and was taking immediate steps to rectify it. Instead, silence. It's beyond comprehension that RIM didn't have ...

Twitter ready to step up courtship of advertisers

27 Oct 2011 | by Katherine Levy

Tony Wang is the kind of man you want to do business with. The general manager of Twitter UK is sharp (he went to Harvard Law School and has worked on the legal team for Google and Twitter), polite (he was ten minutes late for our interview: "I am so sorry I've kept you," he says, genuinely ...

Think BR: Who makes the brand choice in your house?

17 Oct 2011 | by Laura Furniss

Love it or hate it, Marmite was one of the first words uttered by both my children - in our household it is the toast topping of choice. We buy supermarket brand cornflakes, and although I still have a preference for the original, my children do not seem to notice the difference. Sorry Kellogg s ...

Private View: Darren Bailes and William Sargent

07 Oct 2011

be impressed, but I'm not. Sorry. Magners threw out the rule book when it made cider from pears. It's only ...

Channel 5 'Foxy Knoxy: Would Ya?' programme pulled

05 Oct 2011 | by Mark Banham

years, I do want to say sorry for the way I framed the debate. "The on-screen title was wrong ... debate and not just reacted to the 10-second introduction. But nevertheless, I am sorry." Channel 5 ...

We'll Call You - easyJet

04 Oct 2011

? easyJet I'm sorry, I didn't understand that. Mktg I've seen in the news that Stelios has set up ...

My YouTube ad of the week: James Hilton, AKQA

03 Oct 2011

would also like to say thank you, but also sorry for consistently ignoring your brief. I can't help it ...

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