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Helen Edwards on Branding: Take up the baton, maestro

15 Jun 2011 | by Helen Edwards

previous rehearsals - sorry, meetings - or read the research. There will be jostling for who ...

Helen Edwards on Branding: Consumers are bad losers

05 May 2011 | by Helen Edwards

sorry.

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

You walk into a cafe. 'Coffee please.' 'For here, or take away?' 'Take away.' 'Small, medium or large?' 'Err ... medium.' 'Black or white?' 'White, please.' 'Skimmed, semi-skimmed, full-fat, cream or soya?' 'Semi-skimmed, please.' 'Sugar or sweetener?' 'Sweetener.' 'Sorry, we're out of coffee today ...

'Say goodbye to brand managers', says marketing specialist

05 Nov 2010 | by Sarah Shearman

, brands should "always be positive, never defensive, and prepared to say thank you and sorry". "People ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

of Royal Mail customers who received a 'Sorry you were out' card had, in fact, been at home. The survey ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

Sorry for the reminder, but as you ve probably noticed it s been a tough couple of years with recession biting hard. As with every downturn, there have been winners and losers. But however you ve weathered the storm, most marketers will be familiar with increased calls to evaluate their activity ...

Helen Edwards on Branding: Slavery doesn't pay

26 May 2010 | by Helen Edwards

company to provide a one-hour delivery slot, finally putting an end to those 'sorry we missed you' cards ...

Examples of social media success stories

11 Jun 2009 | by Staff

. This has led to a prevalence of messages from @WholeFoods like these: "Sorry to hear that your soup ...

We'll Call You - Mattel

04 Feb 2009 | by Staff Marketing

Mktg Hello? Mattel [Mumbles] Mktg Sorry, I can't hear you very well. Mattel OK, I won ... And your postcode? Mktg Yes [provides postcode]. Sorry, why do I need to provide these? Mattel Just ... [diverts the call]? Mktg Sorry? Hello? Mattel Hello? Did you want to speak to someone in PR? Mktg ...

The Work: Private view

30 Jan 2009

mind, a world without self-indulgent spoofs of the "gorilla" ad cannot come soon enough. Sorry, I ... and director have brought to life with wit and charm. Well, that's it from me this week. Sorry I've been a ...

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