News of the World admits 'we lost our way' as final edition hits newsstands
10 Jul 2011 | by Mark Banham
, and for that this newspaper is truly sorry. There is no justification for this appalling wrong-doing. No justification ...
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CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute
01 Feb 2012 | by Simon S Kershaw
Oh, sorry, it s not "rip off" is it? It s "an homage" or "inspired by". Whatever. Given this history, it's refreshing to see a commercial that does more than sneakily re-purpose someone else s film, but openly acknowledges the original and makes it central to the idea. Here's the ad for the Honda CR ...
Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?
30 Mar 2011 | by Tony Quinn, Head of planning, JWT London
to be a bit of an untidy gear crunch (sorry) into the hybrid story, but let's forgive it that. It ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
You walk into a cafe. 'Coffee please.' 'For here, or take away?' 'Take away.' 'Small, medium or large?' 'Err ... medium.' 'Black or white?' 'White, please.' 'Skimmed, semi-skimmed, full-fat, cream or soya?' 'Semi-skimmed, please.' 'Sugar or sweetener?' 'Sweetener.' 'Sorry, we're out of coffee today ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
of Royal Mail customers who received a 'Sorry you were out' card had, in fact, been at home. The survey ...
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
company to provide a one-hour delivery slot, finally putting an end to those 'sorry we missed you' cards ...
Toyota launches vehicle recall website as sales tumble
03 Feb 2010 | by Alex Brownsell
of millions of vehicles, stating: "We're extremely sorry to have made customers uneasy." Toyota US president ... and for that I am truly sorry." However, Toyota Europe looks set to continue its stance of not running any ...
Toyota Australia pulls online ad labelled 'incestuous'
14 Dec 2009 | by Jacquie Bowser
media 4 ya - Gotta love it when the big boys get burnt!! If anyone is offended by this I'm truly sorry ...
Brand Health Check - Formula One
06 Oct 2009 | by Ed Kemp
to slam his car into a wall to influence the outcome of the 2008 Singapore Grand Prix. This sorry turn ...
French car brands lack va va voom as they fail to impress British owners
27 Jun 2008 | by Darren Davidson
don't like about it. 3. Toyota Yaris Verso (2000-2005), 97%. "The best we've ever had. Sorry ...
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