Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
of Royal Mail customers who received a 'Sorry you were out' card had, in fact, been at home. The survey ...
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Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
You walk into a cafe. 'Coffee please.' 'For here, or take away?' 'Take away.' 'Small, medium or large?' 'Err ... medium.' 'Black or white?' 'White, please.' 'Skimmed, semi-skimmed, full-fat, cream or soya?' 'Semi-skimmed, please.' 'Sugar or sweetener?' 'Sweetener.' 'Sorry, we're out of coffee today ...
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
company to provide a one-hour delivery slot, finally putting an end to those 'sorry we missed you' cards ...
Top 10 brand-ambassador break-ups
25 Aug 2009 | by Bill Britt
're offering a Young Persons Railcard to people who are older. (Sorry Gary, not that much older.)' 3 ...
M&S says sorry in "We boobed" ad campaign
08 May 2009 | by Staff
LONDON - Marks & Spencer today launched full-page ads in national newspapers to apologise for its decision to add a £2 surcharge on the price of larger bras.
The Work: Private View
31 Oct 2008
dancing security guard. This stinks of a bottom dwarf idea (sorry). Will his catchphrase, "That's good ...
Marketing Mix: We'll call you - Primark
01 Jul 2008
Primark Customer services. Mktg Hi, is this Primark? Primark It is, yes. Mktg Great, sorry, I've just been passed around a bit. I'm just ringing up as I've seen a lot in the press about ... as well? Primark Please. Mktg Sorry, what's that for? Primark We just record all the calls we take ...
The Work: New campaigns - UK
20 Jun 2008
, to tell them that O2 is sorry they have decided to leave the network. In an attempt to encourage ... is unbranded and reads "Sorry you're leaving", but inside it asks them to call O2 to talk about their decision. ...
The Work: Private View
28 Mar 2008
's possibly quite useful, but drops well short of my minimum entertainment level. Sorry, but I'm a busy man. I ...
Brand Health Check: Moss
15 Jan 2008 | by Gemma Charles
than the sorry situation we are contemplating. Despite knowing the brand and the offer during my days ...
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