We'll Call You - Caffe Nero
14 Sep 2011
staff. (Marketing is put on hold for a further three minutes.) CN: Hello, sorry to keep you ...
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- Marketing (6)
Costa Coffee campaign targets rival Starbucks
09 Mar 2009 | by Miranda Fitzgerald
The ads, created by Karmarama, claim 7 out of 10 coffee lovers prefer Costa'. One execution carries the line: Sorry Starbucks, The People Have Voted'. The 1.5m campaign runs across national press, online, regional outdoor and radio as well as in stores. It is based on independent research by Tangible ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
You walk into a cafe. 'Coffee please.' 'For here, or take away?' 'Take away.' 'Small, medium or large?' 'Err ... medium.' 'Black or white?' 'White, please.' 'Skimmed, semi-skimmed, full-fat, cream or soya?' 'Semi-skimmed, please.' 'Sugar or sweetener?' 'Sweetener.' 'Sorry, we're out of coffee today ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
of Royal Mail customers who received a 'Sorry you were out' card had, in fact, been at home. The survey ...
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
company to provide a one-hour delivery slot, finally putting an end to those 'sorry we missed you' cards ...
Sector Insight: Coffee shops
15 Apr 2009 | by Jane Bainbridge
'Sorry Starbucks the people have voted'. The ads go on to describe how research has shown that seven out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
