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The Week: Advertising News - Mars says sorry

Mars has taken out full-page ads in national newspapers that feature its UK managing director, Fiona Dawson, apologising for using animal products in its food. After more than 6,000 complaints from customers, Mars has vowed to change its manufacturing process so that brands such as Mars and Snickers...

Mars UK says sorry to vegetarians in animal product climbdown

LONDON - Mars UK has apologised to consumers in the wake of its decision to introduce animal by-products as ingredients in its Mars and Snickers bars, but has stopped short of making other items in its confectionery range, including Twix and Bounty, suitable for vegetarians.

Miller sorry for omitting black artists from music promo

NEW YORK - Miller Brewing has been forced apologise for a series of special-edition beer cans that commemorated the past 50 years of rock'n'roll but failed to include any African-American artists.

McDonald's says sorry to veggies as Gucci gets in a bit of an ethical twist

When sorry seems to be the hardest word, a cheque for $10m can help. That is what McDonald's found this week, as it issued an apology to Hindus, vegetarians and others for failing to tell them that its fries were not strictly vegetarian. As well as making the $10m payment, which will go to Hindu ...

Campaign Diary: I’m only a punter but ..

Sorry it took so long proclaims the strapline on the posters for the new Flyte bar from Mars...Sorry it took so long proclaims the strapline on the posters for the new Flyte bar from Mars ... them for so long. What on earth do they mean by Sorry it took so long ? What a load of crap ... revolutionary low-fat chocolate bar for susceptible women to buy. Sorry it took so long? You liars ...

CLIENT OF THE WEEK: Appletise boss heads for sun - Rob Abel gets set to return to South Africa to take up a job in sales

He s a South African on a two-year secondment to Woking, and he won t be sorry to leave our so...He s a South African on a two-year secondment to Woking, and he won t be sorry to leave our so-called summer to get back to a real summer when he returns to his homeland in August. Not that Rob Abel, the sales and marketing director of Appletise, dislikes the UK. He has travelled all over ...

PRIVATE VIEW

The Macallan. I m sorry. I can t take this stuff seriously. This brand used to have small, witty...The Macallan. I m sorry. I can t take this stuff seriously. This brand used to have small, witty ads in Private Eye -- in effect they had their own distinctive tone of voice. Now... they haven t. Vladivar. A fairly abrupt change in tone here, too. Presumably they ran out of bloody puns ...

PRIVATE VIEW

I m fed up with apologising. Sorry, but there it is. Apologising to every malcontent for being...I m fed up with apologising. Sorry, but there it is. Apologising to every malcontent for being male, English, middle class, middle-aged, white, from London, for working in advertising, even for insisting on pronouncing my Ts. I m walking around with a large target on my arse saying: It s all my ...

THIS WEEK: Stop comparing opposite sides of the same coin

-fashioned, above-the-line advertising and is dashing into modern, trendy database marketing. Oops, I m sorry. I ll...Good morning, you lot. Here is the news. Food biggie Heinz is slashing its boring, old-fashioned, above-the-line advertising and is dashing into modern, trendy database marketing. Oops, I m sorry. I ll read that again. Morning all. Big foodie Heinz is slashing its modern, trendy database ...

PRIVATE VIEW: Tony Davidson, the joint creative director at Wieden & Kennedy

of these is remarkable and original, so sorry if this feels a bit bleak.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.