BP teaches us a lesson in humility
29 Sep 2010 | by Arif Durrani
'sorry' really is the hardest word; so credit where it's due to that modern day pariah, BP.
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McDonald's says sorry to veggies as Gucci gets in a bit of an ethical twist
07 Jun 2002
When sorry seems to be the hardest word, a cheque for $10m can help. That is what McDonald's found this week, as it issued an apology to Hindus, vegetarians and others for failing to tell them that its fries were not strictly vegetarian. As well as making the $10m payment, which will go to Hindu ...
PlayStation 2 sends excuses card mailing
06 Dec 2002 | by GLEN MUTEL
of playing PlayStation 2 games. The apology relating to Tekken 4 says: "Sorry I was three hours late ... fights. And then I missed the bus." The sticker relating to This is Football 2003 states: "Sorry I ...
Vodafone to use Formula 1 stars in new advertising campaign
18 Mar 2002 | by Claire Billings,
into the pits. His mobile phone rings and switches to a voicemail message that says "sorry I can't come ...
Naked poaches WPP digital chief for new online venture
17 Sep 2004 | by Sam Matthews,
're sorry to see them go. We're actively recruiting for replacements though." If you have an opinion ...
Calling card creative rebounds on Telewest Broadband
17 Mar 2005 | by by Daniel Farey-Jones
The mailing promoting Telewest Broadband, which went to 600,000 addresses, was styled to look like a calling card with a "Sorry we missed you" heading. In a piece of text that ran "We were going to pop round on 9-11-04 to switch your internet connection to broadband", the date was printed in type ...
British Gas to convert call centre staff to joy of text
09 Mar 2004 | by Jules Grant,
to convey concisely that hundreds had been sacked. The texts were reported to have read: "Sorry folks im ...
Siemens abandons plans to register Nazi Zyklon name
05 Sep 2002 | by Gordon MacMillan,
and their families. A spokesman for Siemens said: "We are very sorry if this trademark application has caused any ...
MARKETING MIX: ’Z’ is for marketing zealotry
06 Apr 2000
is just that - original, innovative and a purveyor of style. Anyone sorry to have missed out ...
We'll Call You - T-Mobile
23 Feb 2011
Mktg: Hi, I heard that you were closing today. I wanted to come and upgrade my phone. T-Mobile: We are closing in one hour, but will open tomorrow five doors down the street as an Everything Everywhere store. Mktg: Sorry, what does that mean? Can I come in to upgrade my phone tomorrow? T ...
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