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Barclaycard beats credit blues

Latest campaign uses a waterslide theme to boost its brand image. The question is: will it last?...storeroom. Inside this storeroom is the top of a waterslide, which the man jumps down to begin his journey ...

Britain's Got Talent takes top spot in BR app chart

Barclaycard's Waterslide Extreme app demonstrates its enduring appeal to gamers by rising back up the chart into third place, while relative newcomer the Comparethemarket meerkat app slides to seventh. Further down the chart there are new entries for Marvel Comics and the Royal Horticultural Society's 'Grow ...

Meerkat stays top as National Trust enters BR app chart (30 Mar)

There was a re-entry for Sky News and, more than nine months after its launch, Barclaycard's Waterslide Extreme game shows its enduring popularity by taking 15th place in our chart, which started three weeks ago. The National Trust entered at number two, crushing Creme Egg, while the Formula1.com app ...

Barclaycard 'roller coaster extreme' by Dare

-bidi-theme-font:minor-bidi;} The game comes off the back of Barclaycard s popular Waterslide Extreme launched last year. ...

Butlins in pounds 3.5m TV drive to push ’all ages’ appeal

into their chosen activity. The father is pictured on a waterslide, the son go-karting, the mother watching a show ...

Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

in alphabetical order: 1. Barclaycard: Waterslide 2. Budweiser: True / Wassup 3. Cadburys: Drumming Gorilla ...

YouTube hires ITV marketer Anna Bateson

YouTube users to create and film a model of a working waterslide, in reference to the credit card brand ...

Campaign Promotion: The Thinkboxes Shortlist for October 2008

of the characters intervening in situations of human-rights abuses. - Barclaycard - Waterslide Directed by Peter ... contactless payment technology. It features an office worker who leaves his desk and jumps into a waterslide ...

The week in marketing: 18 November

plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...

Should brands be investing in apps?

them? When branded apps work, they work brilliantly. Who can forget Barclaycard's Waterslide Extreme ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.