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Barclaycard 'waterslide' becomes most popular branded iPhone app

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has...With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries. The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide ...

Barclaycard's branded free iPhone game app breaks iTunes Store records

advertising game ever to hit the ITunes store. Created by Dare and Fishlabs, Barclaycard's Waterslide Extreme iPhone game supports the waterslide TV campaign for Barclaycard's contactless card. The public were also challenged to campaign for their own version of the waterslide ad, leading to more than 1.5m ...

Barclays spoofs history of money for mobile payment push

rolled out a sequel to its 2008 'Waterslide' ad to promote contactless mobile payment services ...

The week in marketing: 18 November

plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...

The Work: New Campaigns - UK

Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.