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Barclaycard's branded free iPhone game app breaks iTunes Store records

advertising game ever to hit the ITunes store. Created by Dare and Fishlabs, Barclaycard's Waterslide Extreme iPhone game supports the waterslide TV campaign for Barclaycard's contactless card. The public were also challenged to campaign for their own version of the waterslide ad, leading to more than 1.5m ...

NHS Direct just the tonic for BR app chart

on in the top three and there is a re-entry to the top 15 for Barclaycard's Waterslide Extreme game, first ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.