Moneysupermarket.com hires Barclaycard marketer Paul Troy
07 Jan 2011 | by Alex Brownsell
the development of the brand's popular "waterslide" TV ad campaign and iPhone app that became the most ...
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NHS Direct just the tonic for BR app chart
15 Jun 2011 | by Daniel Farey-Jones
on in the top three and there is a re-entry to the top 15 for Barclaycard's Waterslide Extreme game, first ...
Barclaycard adapts rollercoaster ad for mobile payments
09 Jun 2011 | by Alex Brownsell
's " waterslide "and "rollercoaster" ads, before joining Moneysupermarket.com as director of consumer marketing ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
." Twelvetree added that Barclaycard was plotting a follow-up to its Waterslide and Rollercoaster TV spots ...
Barclays cuts digital roster for non-consumer to three
04 Aug 2011 | by Sara Kimberley
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
rolled out a sequel to its 2008 'Waterslide' ad to promote contactless mobile payment services ...
Punter Appeal - Bartle Bogle Hegarty
25 Aug 2011 | by Katherine Levy
"waterslide" work, was the most popular of the ten BBH campaigns surveyed. The ad shows off the benefits ...
If a campaign is awarded, it's probably working
17 Jun 2011
"waterslide" commercial with online competitions and Waterslide Extreme, a popular and free iPhone app ...
Should brands be investing in apps?
18 Aug 2011 | by Katherine Levy
them? When branded apps work, they work brilliantly. Who can forget Barclaycard's Waterslide Extreme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
