27 Jun 1997
| by Edited by REBECCA DOWMAN.
are down on their uppers.
The Kensington Mortgage Company, the ad promises, lends to people ...
of the lender s clients - indeed it is one
of his.
We work for the company and I did it as a favour ...
06 Oct 2006
| by Patrick Baglee, EHS Brann
Brands must deliver on the promises that their taglines make if they are to win the trust...". It has so many important
implications when it comes to the way we talk to customers, whether
online ...
consumerism, it's about keeping promises.
When a brand makes a promise, it does so irrevocably. "Every little ...
", are all examples of powerful promises
that are well and truly in the public domain. And, after months ...
13 Jul 2005
Premium brands promise a lot, but they are failing to deliver against rising consumer expectations....
These are the findings of this year's Promise Index, a survey that measures whether the UK's top brands live up ...
are now less impressed by the aura of premium brands, according to Clare Fuller, director of Promise, the consultancy behind the research.
Promise used independent research agency Populus to survey 1000 ...
22 Aug 2002
promise not to sully readers' minds
with such material. But of course, we are journalists, and if a story...So when news of a summer promotion by Billington Cartmell for that
quintessentially Australian lager brand, Castlemaine XXXX, landed on our
desks, we simply had to sit up and take notice. Entitled 'Beer Goggles', the campaign encourages drinkers in pubs and
clubs around ...
20 Apr 2004
| by MediaWeek
. Buckland says: “Silver Bullet Film is targeting the advertising community in the UK because we can produce ...
and with the same facilities. We have had a lot of interest from commercial production companies and people making ...
15 Feb 2006
promise.
Of its eight original board members, drawn from the ranks of senior sales staff from all ...
. It is an indication of the organisation's almost constant state of flux that this long-promised project is the only ...
of publicity, seemed to promise so much.
Thinkbox's finest moment to date came with the Thinkbox Experience ...
22 Feb 2005
| by MediaWeek
up and, needless to say, all comments are gratefully received. In the meantime, we promise to pull ...
February) and the mark out of ten we received; slightly reminiscent of my games master's school report, but constructive criticism is always welcome. While we accept this mid-term report, I would like to set the record ...
06 May 2008
| by Media Week
. Schmidt said: "We believe the best products are coming out this year.
And they're new products. They ...
18 May 2006
| by Daniel Rogers
: ‘We were never truly globalised; rather, we were Americanised. But a massive shift in influence is taking place from West to East. We're seeing the reverse of a 200-year economic cycle. ‘Where once ...
opportunities in years. ‘Since Financial Dynamics opened for business in Hong Kong last year, we have been ...
25 Jul 2011
| by John Reynolds
business, and the company has promised a ballooning of its marketing spend for the remainder of the year....and, combined with some great new products and a heavyweight brand campaign in the coming months, we ...
