Click 
to remove filters
, Shelter says: We are very much in favour of CRM, but we are not duped by promises of large sums ... and Nottingham. Kent says: You d expect the PR agency to come along at the end, but we are involved ... , we have to check their mortgage and repossession policies are reputable and not in opposition ...
from using promotional items in mailings. We don t find that we have to do much of that, says one ... emotional appeal. We triggered more media opportunities than we were able to cope with, says Sands ... sequence or storyboard. EMC s talking watch promises an easy-to-set time which is related to you by a ...
- including one from an indulgent mother requesting two cards for her children. MacDonald says: We deduced we probably had a commercial enterprise preying on our benevolence. Needless to say, Nigel did ...
by Calcom. We introduced role plays and outdoor activities to bring information alive and create ... have a big input on training. We encourage them to come down as often as possible and interact ... Calvert. Telemarketing agencies express similar doubts. We ve made a conscious effort to target ...
strategic planning is the creative application of market intelligence. But the point is, we all need ... activity. It s time we agree on what, we as PR planners, should wear ourselves. David Michie ...
, according to Gordon Rankin, Barclays Director of Personal Banking. We attracted a good mix of customers and non-customers, he says. Because we had response mechanisms in the advertorials, we know ...
of the key aims of cover price cutting. We are highlighting the point that if you cut your cover ... see the humour in the idea of saying to its readers well if you must have a copy of the Times we ... cutting on the paper and its sister Sunday title. It s reasonable to say that we won t just be sitting ...
be produced with 24 hours notice. Maldeghem said: We never recycle ideas, ideas are usually only fit ...
as a mixer with a range of spirits. We will harness what s going on at street level ...
, PR manager at official sponsor Adidas UK, says: This works on different levels. We ve used ad exploitation, generating media coverage on the back of the David Beckham ad. We ve also attempted to gain ... says: We ve even had to develop ideas for the unlikely event of Scotland winning the tournament ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
