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We begin with Roger Camrass and his "Stakeholder promise", followed by Rene Carayol and "Brand promise", and conclude with George Jerjian and "Brands belong on the mainland". Stakeholder promise At the heart of any company's brand is a unique promise to its stakeholders ...
that we are in the execution phase of our business plan, with financing securely in place ... . Finance director Charles Burdick said 2001 will be the peak year of losses. "We'll see a rapid ...
, all aspects of the show had been thoroughly looked at. "We've looked at all facets of the show including talent selection, song selection and costume selection, to ensure we wouldn't have a repeat of what happened last year. We're very comfortable that this year's show will be acceptable to a mass ...
LONDON - DoubleClick is launching a new tool that promises to cut the time it takes to plan...to the time savings, cost savings and enhanced accuracy that we expected from the product, customers tell us ...
LONDON - A premium rate prize competition company has promised not to use misleading advertising...promised not to mislead recipients that they have won a major prize or state that each prize appearing in a ... of fair-dealings businesses using legitimate direct marketing techniques. We will continue to work ...
a cost of doing business. We hope we will see some high-profile prosecutions. If someone faces a ...
LONDON - IPC Media is promising significant new magazine launches as it reshuffles its senior...The management changes follow the integration of IPC into AOL Time Warner and come ahead of what IPC chief executive Sly Bailey says will be a period of new launches and development. "We are focused on building our position as a creative and innovative media business, and a key part ...
for themselves. We work hard to make a decent home and life for our families and we pay our taxes to contribute ...
catwalk fashions to its stores. He said: We have to be a little bolder and have the courage of our ...
, that it was desirable to have creative synergy between TV and online ads. What we ve found with online being able ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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