Click 
to remove filters
Brands must deliver on the promises that their taglines make if they are to win the trust...". It has so many important implications when it comes to the way we talk to customers, whether online ... consumerism, it's about keeping promises. When a brand makes a promise, it does so irrevocably. "Every little ... ", are all examples of powerful promises that are well and truly in the public domain. And, after months ...
the campaign (called VisABLE), said: We re not asking companies to increase their ad budgets or to produce disabled-specific ads. We re trying to bring about a sea-change in the industry and to show ...
, I smiled. It's an ad for Raid Rat Killer. We have FCB Shanghai to thank for that. When it comes to animal protection, the panda has long hogged the spotlight. A poster campaign we at TBWA Shanghai put ... horns outside my office the other day. Advertising can't work on everyone. Another tough cause we ...
Senior figures said a future Tory government would scrap "propagandist" campaigns now being run by Whitehall departments, such as those promoting the child-tax credit, the pensions credit and a rise in the national minimum wage. A Tory spokesman said: "We will run campaigns based on factual information. We ...
not delivered audiences as well as it could but insisted: There is fabulous potential in this great brand. We believe it can do better and so do the shareholders. He promised to deliver a detailed strategy ... : We hear your cry to get the bloody ratings up. At a meeting with the Incorporated Society ...
drinking is by persuading firms to act responsibly. Andrew Lansley, the Shadow Health Secretary, promised yesterday that the Tories would end Labour's narrow focus on fear of junk foods. He said: "We ... . Following the Ofcom review, we will look to a voluntary agreement, extending across all media, which ...
Senior figures said a future Tory government would scrap "propagandist" campaigns now being run by Whitehall departments, such as those promoting the child-tax credit, the pensions credit and a rise in the national minimum wage. A Tory spokesman said: "We will run campaigns based on factual information. We ...
It s Procter Unless we fix our fundamental growth issue, we have no way to hit our forecasts...It s Procter Unless we fix our fundamental growth issue, we have no way to hit our forecasts ... We must operate in a crisis mode. Thus goes a confidential diktat - part of which was leaked ... that the latest memo contains a warning for agencies. After all, we already know something of its plans. P ...
. Consumers are quite grown-up enough; consumers are king in the 21st century. Ainsworth promised: We ... the present system. Obviously, there will still be a need for a regulatory authority of some form, but we don ... s campaigns against further regulations in the run-up to the general election. He said: We ...
. We start with a clean slate and won t sell the channel in the same way as ITV because ... . If we had no baggage on ITV and, if the agencies would allow it, we wouldn t sell SAP on ITV. But the reality is that we have no option. His admission comes a month after it emerged ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
