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Premium brands promise a lot, but they are failing to deliver against rising consumer expectations.... These are the findings of this year's Promise Index, a survey that measures whether the UK's top brands live up ... are now less impressed by the aura of premium brands, according to Clare Fuller, director of Promise, the consultancy behind the research. Promise used independent research agency Populus to survey 1000 ...
promise not to sully readers' minds with such material. But of course, we are journalists, and if a story...So when news of a summer promotion by Billington Cartmell for that quintessentially Australian lager brand, Castlemaine XXXX, landed on our desks, we simply had to sit up and take notice. Entitled 'Beer Goggles', the campaign encourages drinkers in pubs and clubs around ...
promise. Of its eight original board members, drawn from the ranks of senior sales staff from all ... . It is an indication of the organisation's almost constant state of flux that this long-promised project is the only ... of publicity, seemed to promise so much. Thinkbox's finest moment to date came with the Thinkbox Experience ...
to any other branded items that you may already have. TRANSFER REQUEST Q: We would like to copy our ... of themed promotional items that we can use to support a product launch next year. Can you suggest a company ... and lead time. WORD UP Q: We want to sharpen up our marketing and PR materials, but would rather use a ...
will be invaluable. "We want to give people more career guidance generally, and that will involve things like ... , but services - agencies, consultancies, market research and so on - still outnumber clients. "We need line ...
was unrepentant about its tactics: We never plan to be controversial, we just do good ads to make a point ...
. The very simplistic, yet compelling, idea of under-promising and over delivering is one definite way we ... the most important activity any of us can master. Think about it. If we can efficiently manage anyone s expectations, then we can effectively succeed at anything we do. And have fun doing it ...
of the characteristics we traditionally associate with brands no longer apply....of the characteristics we traditionally associate with brands no longer apply. Nowadays brands aren ... . They need have no trademark. Today we describe as brands everything from universities to religions ... is that the b-word is being used so casually it will soon cease to mean anything at all. We need to redefine ...
on specific customer service promises under the recently introduced 'More power to you' strapline. Its chief...to passengers and where the airline can add tangible value. So we have two UK institutions seeking a ... bigger workforce must also raise its game. Promise by all means, but deliver the goods. Every little ...
. 'The only debate is how we get there.' He also claimed that the switchover to digital TV had been ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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